Do you have a website, but no idea how to use it? Have you heard of SEO? If you haven't it's time to research it! SEO (Search Engine Optimization) is the number ONE factor companies must consider when designing their website.
How do you define SEO?
SEO refers to the way you're listed on Google or how well your website is being found online. It is crucial for those who have websites whether you realize it or not. The majority of people do not allocate enough funds into their marketing strategy for their sites, which is a huge problem! Your are ranked on Google is the method by which people find you. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website, SEO is super easy to put in place on your site! There's a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast then, visit each page in the backend of your website and select the keyword that you want to rank for on that page.
Keywords
Keywords can make or break your site. Utilizing Google Analytics, you can find the keywords that will ensure your website's page is ranked well on Google. Make sure you research your keywords and select wisely. When using Google Analytics you will find several different numbers. Don't stress! The main thing you need to be focused on is the competition for the keyword you choose to. If you select a keyword, Google Analytics will tell you how competitive the market for that keywords is. Be careful. If you're not a huge corporation and you select a high competition keyword then you're likely to not rank. Enter your keyword, and find a similar keyword with the "low" competition.
Another tip, don't use your keyword several pages. If you select a keyword for a single page, make sure to look up a related keyword, but not exact. Selecting the same keyword for more than one page could cause your pages to fight for the top spot. Your pages will compete with each other for ranking, causing them to most likely not rank in any way.
If you must utilize that same phrase, make one page a "capstone" Article page. This will differentiate the most important page from the page with the similar keyword. But only use this if you NEED to.
SEO Ranking and SEM Rush
Once you've got your keywords, it is important to monitor how they are doing. My preferred website to do tracking this process is SEM Rush.
SEM Rush can help you determine how your website is performing on Google. Do an analysis prior to looking for keywords so that you can see how your site began to perform and how it's performing after all the efforts. The most effective thing to do is run a report once a week. This will allow you to monitor the performance of your keywords. SEM Rush will also run additional reports for you. It will tell you if you have any broken backlinks or you should create alt text for your images. These factors will help with your SEO rankings.
Wrap it up
It is essential to run all the reports necessary and study SEO. SEO is a major element in marketing, and it can be a major boost to your website. Crevand SEO By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!